It seems TripAdvisor are adopting the Google model (similar to Google Ads). Unless hoteliers monitor how much business is incomming from this channel then they are better off gaining a generic ranking through consumer reviews.
The questions now for me to watch are, will TripAdvisor suffer from more, so called, "Black Hat" techniques, like more engineered friendly reviews and how will they deal with poorly reviewed hotels who are prepared to pay?
TripAdvisors business model was always open fo...

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